If you are seriously considering taking your hobby to the next level, then one of the most important things you can do is invest in your training. There are many makeup courses available, from beginner to expert levels, where you can learn everything from historical makeup right up to different looks which have been popular throughout the ages.
You can also learn about everything to do with makeup and beauty inbetween. By training, you get to practice on different skin types and new tones and colours, which helps you to build your confidence when it comes to applying makeup.
If you don’t have either the time or the money to go on a training course, you can also look at learning and assisting whilst on the job. Helping out established makeup artists is a great way to learn how you should act whilst working and also prepare yourself for what you will face when working with others.
Becoming a hair and makeup artist isn’t just about your skills, but how you engage with others. Whether your aim is to own your own makeup studio or work on TV sets, this is a great way to learn about feedback and communication.
Always Be Professional
Whether you’re doing your friends makeup for a night out or charging clients for bespoke artistry, it is important that you are professional at all time. From being on time, how you dress and even what you talk about is so important.
You should leave all your issues at the door and act in a professional manner - just like you would in an office job. Sometimes, it can be the last thing we can be bothered to do, but remember you are providing a service and if you want to be reputable, then you have to act like it too.
Invest In Yourself
If you want to build your client base, then you need to invest in yourself. If you want a sure way of getting business, then you must invest in a great website and social media channels. This does take work and time, but the benefits make it so worth it. Having a good website and social media channels is the number one way of generating business, other than word of mouth, so make it eye-catching and showcase the best of your abilities.
When you are self-employed, you need to do everything you can to create a regular income of business and revenue and social media is a great way to do this. Keep it updated as regularly as possible, try to get a large following and offer some incentives, such as competitions or free eyelashes with a makeup appointment. Social media is a great way to get feedback on what your client base thinks works and what doesn’t and gives you much more opportunities.
Jennifer Ranking is an experienced writer who takes her experiences from copywriting to construct her articles. Originally from the UK, she likes to write on a variety of topics including travel, health and business having worked with several businesses in the past through her freelance work.
Site last updated 22. March 2020